Culture and creativity are the main drivers of advanced economies. And cultural and creative professions reward the commitment of young men and women. In the cultural and creative sectors, which include over 400,000 enterprises, professionals aged 25-34 represent 24.2% of the workforce, 3.4 percentage points more than in all other economic sectors.
Can we drive this opportunity further by investing in school education? Is media art a professional opportunity for the young? How can we use technology to create new entrepreneurial ideas to promote culture, improve its enjoyment and transform passive consumers into active subjects?
Hackreativity is a creativity marathon dedicated to under-35s. It has been organised in collaboration with Lazio Innova, as part of the Lazio Creativo Programme, to develop entrepreneurial ideas on media and light art with technological tools (apps, web sites, games) for a wide range of different audiences.
One hundred and forty students will design and develop digital tools to promote and "accelerate" the success stories of Lazio creativo, a narrative and photographic report on creativity in Lazio that annually showcases the 100 most innovative young talents.
Objectives
- Use technology to accelerate cultural innovation processes
- Promote connections via digital tools and collaborative forms of production
- Attract new audiences with exciting experiences
- Attract students to cultural and creative sector
- Promote digital innovation in cultural and creative industries
- Develop new prototypes (products and processes) and business models
- Promote the Lazio Creative Industry
- Experiment with virtuous contaminations and hybrid alliances
Where
The hackathon will be held as part of the Media Art Festival on Friday, April 28 from 8.30 am to 6.30 pm at the Phyrtual Innovation Gym (Via del Quadraro 102). This is a space dedicated to innovation, youth enterprise, and creativity, conceived and developed by the Fondazione Mondo Digitale.
Teams
140 students from 8 high schools in Lazio: 4 technical institutes in Rome (Hertz, Lombardo Radice, Pacinottti and Garibaldi), 3 schools from the Province of Rome (Pertini - Genzano, Volterra - Ciampino and Spallanzani - Tivoli) and the Pacinotti School in Fondi (Latina).
Tools
Scratch, App Inventor, Instapage.
Challenge
Each team will base their idea on one of 20 stories, chosen randomly, from the Lazio Creativo catalogue. They will have 7 hours to develop an app, website or game with the tools provided. Each team will present the work two a jury with a 2-minute elevator pitch di 2 minuti and a maximum of three supporting slides.
- Adastra - Musical Accelerator (music)
- Albula (art and photography)
- ArtShirt (fashion)
- By the sea (startup)
- City Garden Night (cinema)
- Differenziando (publishing)
- Disegni per bambini (publishing)
- Dominio Pubblico – A City for Under-25s (theatre)
- Escape Oddity Roma (new technology)
- Folies de Seeinteracting (theatre)
- Fuori Luogo (advertising)
- Indiefilmchannel (cinema)
- Le favolose storie di Magia (fashion)
- Mr Vertigo Vinyl Records (music)
- NOEO (new technology)
- Poesie Pop Corn (art and photography)
- Portuense 201 (architecture and design)
- Prospettive (advertising)
- Uppity (startup)
- Urbanita (architecture and design)
Programme
8.30 am | Teams Arrive
9.00 am | Welcome
- Mirta Michilli, Director General, Fondazione Mondo Digitale
- Stefano Fantacone, President, Lazio Innova
9.15 am| How to Accelerate a Creative Project
- Cecilia Lalatta Costerbosa, Phyrtual Innovation Gym Coach
- Q&A with students and debate with talents from Lazio Creativo
9.45 am | Works begin
10.00 am | Teams work on ideas
5.00 pm | Pitches
Moderator: Cecilia Lalatta Costerbosa, Phyrtual Innovation Gym Coach
6.30 pm| Conclusion and Final Greetings
- Alfonso Molina, Scientific Director, Fondazione Mondo Digitale
- Antonella Pizzaleo, Manager, Digital Agenda and Internet Governance, Regione Lazio
Coaches and Tutors
The students will be helped by 4 coaches from the Phyrtual Innovation Gym (Cecilia Lalatta Costerbosa, Lara Forgione, Fabrizio Jimenez and Mohamed Fadiga) and 6 student tutors from the Quasar Design University.
Artists and Creatives
What do an art exhibition and a coding marathon have in common? Yannis Kranidiotis’ interactive luminous installation hides a familiar tool to programmers: the powerful Raspberry Pi chipset. ElektroMistel by the Raum Zeit Piraten Collective is an interactive luminous installation based on “sensitive lights.”
The hackathon will also feature the participation of young creatives, the protagonists of the selected stories, and some of the artists showcasing their works at the Maxxi: Silvia de Gennaro, Oriana Persico, Salvatore Iaconesi, Paolo Gatti, Francesco Bianco, Matteo Nasini, MariaGrazia Pontorno, Elena Bellantoni, Donato Piccolo, Simone Pappalardo, Kristina Paustian, RaumZeitPiraten, Yannis Kranidiotis, Joseph Delappe, Josè Angelino, Chiara Passa.
Jury
- Gian Paolo Manzella, Councillor, Regione Lazio
- Carmine Marinucci, Secretary General, DiCultHer and ENEA Board of Directors
- Paolo Masini, Councillor, Live Entertainment Office, MiBACT
- Alfonso Molina, Scientific Director, Fondazione Mondo Digitale
- Fabio Mongelli, Director, RUFA-Rome University of Fine Arts
- Antonella Giulia Pizzaleo, Manager, Digital Agenda and Internet Governance, Regione Lazio
- Agostino Riitano, Programme and Development Director, Fondazione Exclusiva
- Emanuele Tarducci, Programme Coordinator, Interaction Design, Quasar Design University
- Vania Virgili, Councillor and Manager, IT Horizon 2020, MiBACT
Awards Ceremony
The ceremony will be held on April 29 at the MAXXI Spazio D. Winning teams will receive Amazon Vouchers (700 euro – first place, 500 euro – second place, and 300 euro – third place).
