Job Digital Lab local event
Job Digital Lab, the Fondazione Mondo Digitale and ING Italia training programme, arrives in Palermo in collaboration with Sicindustria and the participation of the Palermo Chamber of Commerce. The training event is dedicated to business strategies for small and medium-sized enterprises through the use of Technology 4.0. During the meeting, local business success stories will be presented.
AGENDA
Moderator: Roberto Puglisi, Journalist, LiveSicilia and Avvenire
15.30 – Welcome
- Giada Platania, Sicindustria Internationalisation Area Coordinator/Enterprise Europe Network
- Guido Barcellona, Secretary General, Palermo-Enna Chamber of Commerce
- Silvia Colombo, Head of External Communication & CSR – ING Italia
- Mirta Michilli, Director General, Fondazione Mondo Digitale
15.45 – Educational Session with Q&A and Success Cases
- Developing a Marketing Plan: Analysis and Strategy Tools
- A New Method for Immersive Marketing
- How to Amplify the Omnichannel Strategy
- E-mail Marketing and Social Media Marketing: A Possible Union
With Daniela Frenna, Fondazione Mondo Digitale Coach, and success cases from IM*MEDIA, Edgemony, and KEPLERA.
18.00 – Works close
