Organised and promoted by McKinsey, the competition calls for a one-minute video to describe efforts for change. In a world that is beset by challenges and emergencies, wars, poverty, and environmental disasters, every day individuals and organisations try to make a difference with their ideas and efforts.

 

The competition aims to promote knowledge about these realities: social innovation and solidarity are key for the future.

 

Many associations will participate, including the Fondazione Mondo Digtiale that used its one minute video to present Phyrtual.org, the portal dedicated to social innovation conceived by Alfonso Molina.