For the first time, the Media Art Festival will include a creativity marathon in collaboration with Lazio Innova, an in-house agency of the Regione Lazio. The objective is to develope entrepreneurial ideas on media and light art to promote culture, improve its appreciation and transform consumers into active users.

Participants will have nine hours to invent and develop an app, web site or game that can transform media art into a professional opportunity, inspired by the best cases of Lazio creativo.

One hundred students from 5 schools in Rome will participate together with under-35 university students in the “Hackreativity” that will be held on April 28 at the Phyrtual Innovation Gym with the help of coaches from the Fondazione Mondo Digitale and six tutors from the Quasar Design University.

The projects will be evaluated by a jury composed of sector experts:

1. Gian Paolo Manzella, Regione Lazio Councillor
2. Carmine Marinucci, DiCultHer Secretary General and Director of the ENEA Board of Management
3. Paolo Masini, Councillor, MIBACT, Live Entertainment Office
4. Alfonso Molina, Scientific Director, Fondazione Mondo Digitale
5. Fabio Mongelli, RUFA-Rome University of Fine Arts, Director
6. Antonella Giulia Pizzaleo, Manager, Regional Digital Agenda and Internet Governance - Regione Lazio
7. Agostino Riitano, Programme and Development Director, Fondazione Exclusiva
8. Emanuele Tarducci, Architect and Interaction Designer
9. Vania Virgili, Councillor and Manager for IT Horizon 2020 MiBACT

What do an art exhibition and computer marathon have in common? Yannis Kranidiotis’ luminous interactive installation hides a tool that is very familiar to programmers: the Raspberry Pi chipset. ElektroMistel by the Raum Zeit Piraten Collective, instead, is a luminous interactive installation based on “sensitive lights.” A meeting with artists Yannis Kranidiotis and Tobias Daemgen will be held on April 27 to prepare for the marathon at the Maxxi Museum and explain the increasingly tight relation between art and technology.