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5 Words for 1000 Individuals

campagna 5x1000

5 Words for 1000 Individuals

5 Words for 1000 Individuals

Presentation of the survey and “5x1000” campaign

For over 20 years, five words have characterised our work as social innovators: Technology, Innovation, Future, Growth, and Knowledge. They are words we take care of every day to increase their value with facts, transforming the lives of individuals.

But is the meaning of these five words truly shared by everyone? We asked Italians through a national statistical survey conducted by Silvia Salini, Statistics Professor at the University of Milan, in collaboration with Marta Campagnoli

The value of words also kicks off our “5x1000” campaign developed by Paolo Iabichino, copywriter and creative director, because all we need is five words to change the world. 

On Monday, May 6, at 18:00, at the innovative Woliba facility, we will present the survey and our first “5x1000” campaign. It’s the beginning of a new exchange.

The event is by invite only. If you’d like to participate, please fill out the on-line form.



Moderator: Giacomo Cesare Avanzi, TV show host, TV 2000

18.00 | Opening

18.15 | Presentation of the national survey 

18.30 | Presentation of the Fondazione Mondo Digitale ETS “5x1000” campaign 

18.45 | Conclusions

  • Alfonso Molina, Scientific Director, Fondazione Mondo Digitale and Personal Chair in Technology Strategy, University of Edinburgh

19.00 | Cocktail

We would like to thank Dea Capital Real Estate SGR, Fondo Laurus, and the GWM Group for the hospitality at Woliba.

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