Six challenges in six Italian cities to design the digital transformation and recovery of the post-pandemic social and productive networks. The challenges launched by the local administration will be met by public and private agencies, enterprises, third sector organisations and all citizens. Everyone is invited to participate in the identification of priorities, needs, innovative ideas and civic participation. A final paper will document the main proposals advanced at the local level to develop a collective vision for national recovery.
The Roma Capital Department for Economic Development and Labour is launching its first Civic Challenge as part of the Roma Smart City Plan. In order to promote “Made in Italy” and “Made in Rome” abroad, participants will work on the identification of strategies and tools to integrate the quality of the “Made in Rome” brand with e-commerce models for high quality products and services.
The Civic Challenges promoted by the Fondazione Mondo Digitale and Facebook Italia are part of Programme Vagone FMD. Da 01 a 100 developed for Binario F.
CIVIC CHALLENGE
1st Challenge: how to promote “Made in Rome” and “Made in Italy” abroad
July 14, 2021, 11 am -1 pm
Live stream: Binario F Facebook Page
AGENDA
1st Part | COMMUNITIES AT THE CENTRE. THE ITALIAN RECOVERY STARTS LOCALLY
Moderator: Fabio Bruno, Community Manager and Audio Producer, Start Me Up
11.00 The Ability to Work Together: New Models for Social Enterprise and Innovation
- Mirta Michilli, Director General, Fondazione Mondo Digitale
11.05 Facebook’s Commitment to Community Development (not only on-line): Programme Binario F
- Facebook Italia Representative
11.10 Roma Smart City. A City at the Service of Citizens
- Andrea Coia, Councillor for Economic Development and Labour, Roma Capitale
11.20 The Experts Speak
- Giovanni Cappellotto, E-commerce & Retail Consultant, Web Marketer
2nd Part | CIVIC CHALLENGE: HOW TO PROMOTE “MADE IN ROME” AND “MADE IN ITALY” ABROAD
11.30 The Rome Brand and E -commerce: strategies and tools to promote high-quality products and services
Council representatives, retail, services, tourism and craftsmanship enterprises, third sector and citizens address the challenges related to two specific areas:
- Food Industry and Craftsmanship
- Restaurants and Tourist Services
12.40 | Presentation of Proposals and Conclusions
