“The first She Means Business appointment in Palermo was a great success. It shed light on a number of all-female entrepreneurial activities and introduced us to dozens of women and mothers, as well as successful entrepreneurs,” explains Giusi Messina, Coach for She Means Business, the Facebook Programme that promotes women in enterprise, implemented in Italy in collaboration with the Fondazione Mondo Digitale [see news: U pani cunzatu].
"I am happy because we managed to overcome the usual stereotype of Sicilian women as a housewife. Today, women in Sicily take care not only of their households, but also direct international-level enterprises that can bring added value to the island.”
Today, Giusi Messina will hold a training session in Agrigento for about 50 women. Over 70 per cent of the participants have already started an entrepreneurial activity in a range of sectors from craftsmanship to tourism. The youngest participant is Federica, a twenty-year-old student, while the most experiences is Teresa (58), an entrepreneur working in the craftsmanship sector.
The training session will be held at the Chamber of Commerce at 3 pm.
#SheMeansBusiness Italy
Agrigento, July 4, 2018, 3-6 pm
Chamber of Commerce
Via Atenea 317
PROGRAMME
3.00 | REGISTRATION OF PARTICIPANTS
3.30 | WELCOME ADDRESS
3.45 | PRESENTATION OF THE FONDAZIONE MONDO DIGITALE AND THE #SHEMEANSBUSINESS PROGRAMME
4.00 | Facebook Training Session
- Introduction to on-line marketing
- Developing your business with Facebook
- Creating content that converts
- Tools and services for creativity
4.45 | Instagram Training Session
- Developing your business with Instagram
- Advice for creating an efficient account
- Promoting your account with stories
- Influencer Marketing
4.40 | CASE HISTORIES
Florinda Saieva and Carla Bartoli – Farm Cultural Park
6.00 | CONCLUSIONS
Giusi Messina interviewed by a local TV station: Ad Agrigento approda “She means business”
