RealD Educational Campaign, a new educational campaign for schools, kicks off today. Promoted by RealD, a global leader in 3D systems for cinema, in collaboration with the Fondazione Mondo Digitale, the campaign is a free project for first-degree secondary schools (years 2 and 3) and second-degree secondary schools (years 1 and 2) in three cities: Milan, Rome and Naples. The objective is to provide realistic and exciting visual experiences by explaining to the students how three-dimensional production technology works and participating in an original contest.
The project kicks off today in Milan at the UCI Cinemas Bicocca (via Chiese 60) from 10:30 am to 1:00 pm.
The students will experience a 3D projection first hand with the help of RealD experts, who will explains how the technology works and what the differences are with traditional 2D projections. This will be followed by a screening of Walt Disney’s Zootropolis. All participants will use personal 3D glasses.
The project involves 400 students from six secondary schools.
Moreover, all students will participate in an Immersive Storytelling Contest: draw a 2D character for an Immersive Storytelling Project. The winning student in each city will get to transform his character into a real 3D figure with the help of immersive technology experts at the Fondazione Mondo Digitale’s Phyrtual Innovation Gym Immersive Lab.
