"She Means Business is a fantastic train.” I had the opportunity to stimulate Calabrian women, provide them with ideas to grow digitally, thanks to the diffusion and greater knowledge of self-made platforms such as Facebook and Instagram. Digital tools and women? They are a perfect marriage!"
Today, Coach Ortensia Imbrogno will host a new training session for #SheMeansBusiness, the Facebook Programme that promotes women in enterprise and which is implemented in Italy in collaboration with the Fondazione Mondo Digitale.
"There is no better way to celebrate and emphasise our role as women than through education,” Ortensia explains. Today, March 8, she will celebrate International Women’s Day together with 50 women from Cozenza participating in the training session to share knowledge and competences. The appointment is at the Rende Talent Garden at 3:00 pm.
WOMEN IN TRAINING
DATA
Nearly 40% of the women participating in the training session have already started an entrepreneurial activity, ranging from advertising to financial consulting. Those looking for new opportunities are unemployed (15%) and employees (19%), while only 12% of the women are students. The majority is interested in working in communications and event organization.
#SheMeansBusiness Italy
Rende (Cosenza), March 8, 2018, 3.00 – 5.30 pm
Talent Garden, Va Alberto Savinio, c/o Quartiere San Gennaro
PROGRAMME
3.00 | REGISTRATION OF PARTICIPANTS
Coffee-Break and Networking
3.30 | WELCOME ADDRESS
Anna Laura Orrico, Founder, Talent Garden Cosenza
3.35 | PRESENTATION OF THE FONDAZIONE MONDO DIGITALE AND THE #SHEMEANSBUSINESS PROGRAMME
Ortensia Imbrogno, #SheMeansBusiness Coach, Calabria
3.40 | #SHEMEANSBUSINESS TRAINING SESSION
On-line Marketing
•Differences between marketing, branding and advertising
•Case studies: Qraved and Ollie
Tools and Services for Creativity
•Rules for creating exceptional content
•Messenger
•Creating events
•Facebook Live
•Using a budget to go further
5.00 | FOCUS
Criminal Law and Computer Science, Pasquale Marzocchi
5.30 | END & NETWORKING
Who is Ortensia Imbrogno?
Ortensia works in marketing, communications and social media. She defines herself as “an ambitious woman, precise and trustworthy.” She has been working and studying since she was 18. And digital issues are her greatest passion. Her Socratic motto is “Knowledge makes us free.”
