“My name is Valentina. I am 29 and manage the family farm business. I answer e-mails, welcome guests to the farm hotel and transmit “emotions” through our social media channels, allowing future potential clients to learn about us.”
Valentina’s is a success story that was presented at a She Means Business session in Arezzo [see news: Entrepreneurs in Arezzo]. Together with her mother, Valentina manages the La Colmata farm hotel in Monte San Savino. In particular, Valentina, is in charge of innovation and manages the social media channels. She uses efficient storytelling techniques to increase the interest of clients in various platforms.
In this short interview with Francesca Meini, Valentina explains what her job entails.
