Today, Monday, May 17 at 3 pm, hundreds of students will participate in a Creative Jam to defeat “phobocracy” (a regime of fear). The students will collaborate in six digital rooms to collaboratively develop Instagram campaigns for the six therapeutic areas addressed during the year by Project Factor J: haematology, neurosciences, infectious diseases, dermatology, gastroenterology and pulmonary hypertension.
The six teams will be tutored by Fondazione Mondo Digitale coaches, operators and experts from the patient associations and Janssen employees. At the end of the creative sessions, the plenary session will resume to evaluate the ideas in real time and present awards to the winning team.
Moreover, the event will serve as an opportunity to present the results of the survey of trust in science by youth, developed with the support of the Department of Political Economy and Statistics at the University of Siena.
Creating Trust in Science and Defeating the Phobocracy
National Creative Jam | final event
May 17, 2021 | 3:00-5:00 pm
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AGENDA
Moderator: Fulvio Giuliani, journalist and radio host
3.00 | YOUTH AND TRUST IN SCIENCE: PRESENTATION OF RESEARCH RESULTS
- Alfonso Molina, Scientific Director, Fondazione Mondo Digitale and Personal Chair in Technology Strategy
Comments
- Massimo Scaccabarozzi, President and CEO, Janssen Italia
- Vittoradolfo Tambone, Full Professor of Bioethics, Rome Campus Bio-Medico University
3.30 | CREATIVE JAM
6 virtual rooms, 6 therapeutic areas, 6 Instagram campaigns
- Room 1 – Infectious Diseases with NPS, Nicoletta Vulpetti (FMD Coach), Chiara Caresano (Business Unit Manager Janssen) and Stefano Zagnoni (Omnichannel)
- Room 2 – Haematology with AIL, Astrid D’Eredità (FMD Coach), Sebastian Perini (Business Unit Manager Janssen) and Maria Stefanoni (Omnichannel)
- Room 3 - Neuroscience with Progetto Itaca, Valentina Guerrera (FMD Coach), Francesco Maugeri (Business Unit Manager Janssen) and Giulio Frassinelli (Omnichannel)
- Room 4 – Gastro-immunology with Amici Onlus, Luisa Sajola (FMD Coach), Loretta Mameli (Patient Engagement Lead Janssen) and Giulia Cresti (Omnichannel)
- Room 5 – Dermatological Immunology with APIAFCO and ANAP, Giusi Messina (FMD Coach), Marco Escobar (Business Unit Manager Janssen) and Debora Bertini (Omnichannel)
- Room 6 – Pulmonary Hypertension with AIPI, Roberta Moretti (FMD Coach), Federica Mazzotti (Business Unit Manager Janssen) and Giulia Cresti (Omnichannel)
4.30 | CONCLUSIONS AND AWARDS
Six five-minute pitches for each team to present its Instagram campaign.
Award presented by Pierpaolo Sileri, Undersecretary for Health
Jury: Fondazione Mondo Digitale, Janssen, Fanpage, SIF, Health Ministry
Factor J, promoted by the Fondazione Mondo Digitale with Janssen Italia, the pharmaceutical branch of the Johnson & Johnson Group, in collaboration with eight patient associations and the scientific support of the Rome Campus Bio-Medico University, has create a large national alliance to educate young men and women to develop a greater emotional intelligence, respect and empathy for people suffering from diseases, reaching over 10,000 young men and women in 12 months. This is an important social operation that, with the patronage of the Institute of Higher Health, has promoted a cultural and mental change amongst the new generations, driving empathy and trust in research and science.
