Advertiser, content manager, SEO specialist, social media manager, community manager ... These are just some of the roles in digital marketing. And new job posts and the demand for specialised profiles, such as growth marketer, marketing data scientist and machine learning engineer, continue to grow.
As part of the Ambizione Italia for Youth educational programme, promoted with Microsoft Italia, registration is now open for the new intermediate level course on Digital marketing.
Over the course of eight 1.5-hour meetings in September and October, participants will receive a basic introduction to marketing strategy with interactive digital tools and learn how to develop far more focused communication campaigns than traditional ones.
PROGRAMME
- Introduction to Marketing
Sept. 28, 4:30 – 6:00 - Content Marketing and Storytelling: Creating Web Content
Oct. 1, 4:30 – 6:00 - SEO: How to Stick Out on the Web
Oct. 5, 4:30 – 6:00 - Facebook and Instagram Ads
Oct. 8, 4:30 – 6:00 - LinkedIn
Oct. 12, 4:30 – 6:00 - Email Marketing and Chatbots
Oct. 15, 4:30 – 6:00 - On-line Advertising: Channels and Tools
Oct. 19, 4:30 – 6:00 - Data Analysis: Monitoring and Reporting Tools
Oct. 22, 4:30 – 6:00
Register with this on-line module
