As part of Programme Vagone FMD. Da 01 a 100, developed in collaboration with Facebook Italy at the Rome Termini Train Station Binario F facility (Via Marsala 29 h), the Fondazione Mondo Digitale will hold three free summer schools (June-July 2019) for all those interested in innovating their personal and professional lives [see news: Summer at Binario F].
The Creative Summer Camp (five meetings) is reserved to anyone interested in exploring company storytelling.
PROGRAMME
EDITORIAL PLAN
June 11, 2019, 3-6 pm
The first appointment is dedicated to the editorial plan, a fundamental tool for content marketing. Together with Fondazione Mondo Digitale Coach Nicoletta Vulpetti, we will address how to develop a personal editorial plan that will allow you to transform your online presence into a marketing tools to generate lasting connections with the right audience.
CONTENT MARKETING: FOCUS ON THE COMMUNICATIONS PLAN
July 8, 2019, 3-6 pm
The second appointment is dedicated to the digital communications plan, a fundamental tool for analysing, planning and scheduling an efficient narration. The training session, which will be held by Fondazione Mondo Digitale Coach Nicoletta Vulpetti, will introduce you to the steps necessary to create a winning social campaign: from the analysis of success cases to the development of a communications support strategy for your entrepreneurial activity on all online platforms.
TONE OF VOICE
July 24, 2019, 3-6 pm
The third appointment is dedicated your tone of voice, the way in which you communicate and express the personality of your brand to build trust and authority. Together with Fondazione Mondo Digitale Coach Nicoletta Vulpetti, participants will analyse communication languages, understand which suits them best to transmit their values and mission, and which errors must be avoided.
WEB SITES AND BLOGS: WORDPRESS
July 29, 2019, 3-6 pm
The fourth appointment will allow participants to move from theory to practice. After having learned about the main tools of content marketing, they will work on developing a virtual space describing their profession. Fondazione Mondo Digitale Coach Lara Forgione will help participants understand the basics of WordPress.
YOUR WEB COMMUNICATIONS CASE
July 31, 2019, 3-6 pm
The fifth and final appointment will allow participants to become the protagonists of the training session. They will present their profession and share their communication needs. From the analysis of excellent cases of online communications to the specific cases of participants, Fondazione Mondo Digitale Coach Nicoletta Vulpetti will help participants to perfect their communications and social strategies.
