At RomeCup 2021, the Fondazione Mondo Digitale and SAP will hold the final hackathon for Project SoftBot. A day of development for mixed teams (students, developers, SAP experts, digital coaches). The hackathon will begin with real case studies of companies that have still not started – or have just begun - a process of digital transformation to conceive and develop innovative solutions. The tools are SAP products and services that require integration with enabling technology (cloud, big data, IoT, artificial intelligence, blockchain, etc.) and a new vision of the relation between humans and machines.
Competing Teams
- Schools: three classes will be participating (two from the Liceo Vito Volterra in Ciampino, coordinated by Professors Massimo Pescatori and Ada Puce, and one from the Liceo Mamiani in Rome, coordinated by Prof. Andrea Antonelli.
- Universities: 5 teams from the Roma Tre University in Rome and the Bocconi University in Milan.
The SAP Challenge
Metamorphosis of Customer Experience in the New Normal
The Coronavirus pandemic and the lockdown have altered the purchase behaviour and expectations of consumers. Consequently, companies have to review their customer experience models. The diffusion of the virus, the measures adopted to curtail contagion and the sense of fear that is widespread have led to a new style of live, new eating habits, new spaces and ways of living, that also extend to shopping. The latter aspect, in particular, requires companies to focus. The SAP Challenge calls students to design the company they wish to represent (sector, proposition, dimension, business challenges, reference target) and develop solutions to understand the new needs of clients and provide them with the best possible user experience, exploiting the power of data and at least one of the new forms of technology reviewed in the webinars. University students will be asked to develop a prototype by using “Build,” a set of free cloud-based development tools.
Jury
- Alfonso Molina, Scientific Director, Fondazione Mondo Digitale
- Salvatore De Caro, Intelligent Technologies Presales, SAP Italia
- Pietro Olia Analytics & Insight Presales, SAP Italia
- Salvatore Miccichè, Professor, Department of Physics and Chemistry, University of Palermo
Event
The event, which will be held from 9:30 am to 4:00 pm, is divided into 3 parts: plenary session, teamwork in digital rooms, team pitches and awards ceremony.
AGENDA
9.30 | PLENARY SESSION
Moderator: Cecilia Stajano, Community Manager, Fondazione Mondo Digitale
WELCOME
- Mirta Michilli, Director General, Fondazione Mondo Digitale
ADDRESS
- Carla Masperi, Chief Operating Officer, SAP Italia
PRESENTATION OF THE CHALLENGE, CASE STUDIES AND TOOLS
- Salvatore De Caro e Pietro Olia, SAP Italia
10.15 | TEAMS WORK IN DIGITAL ROOMS
- FMD tutors: Fabrizio Jimenez, Simone Daraio, Christian Andreozzi
- SAP Mentorship: Salvatore De Caro and Pietro Olia
2.30 | TEAM PITCHES
16.00 | AWARDS CEREMONY
