Today, Binario F, the Facebook facility dedicated to digital skills, will host a new appointment for Format LogIN dedicated to digital narration as part of the activities organised by Vagone FMD.

The art of narrating stories developed in parallel with the emergence of mankind on planet earth and has been a fundamental tool for sharing social values. However, it has only entered the world of media, enterprise and marketing in the last decade. We live in a period that many define as the “narrative era” in which the symbols, emotions and values of reality are more important than its objective representation. The difference, on markets saturated by undifferentiated products and services, is made by the story you tell, the story of your enterprise, products and services.

It’s a story that allows listeners to empathise. The course will present relevant digital storytelling cases to understand the world of entrepreneurial narration, as well point out how to recognize false stories, those that try to draw the audience in through a distorted version of reality.

How can we tell a true story from a fake one? How do we avoid being drawn in by fake news? The mechanism through which readers are roped in is always the same: all you need to know are the characteristics that allow any news to be verified!

We will present the tips and tricks that will help you avoid falling for fake news, reminding you that each one of us is always a “small news agency.” We must be responsible about what we share on-line as this content will never be removed (.

VAGONE FMD. DA 01 A 100

LOGIN

May 24, 2019 – 3 pm

  AGENDA

3.00 | REGISTRATION AND WELCOME

3.10 | TRAINING SESSION ON DIGITAL STORYTELLING, SOCIAL MEDIA AND FAKE NEWS

• Nicoletta Vulpetti, Communications, Strategy and PR Consultant

6.00 | Q&A and CONCLUSIONS