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Vivere digitale

Vivere digitale

Vivere digitale

Vivere digitale

The educational programme by Facebook and Freeformers dedicated to 100,000 young European aged 18-30

Italy was selected as one of the six European states in which to test this new educational programme that helps young men and women to transform knowledge and competences into a winning profile for the labour market. It provides a flexible and scalable model that reaches out to young people with interactive, measurable and custom-tailored learning activities.

Living Digital” is a programme by Facebook and Freeformers dedicated to 100,000 young European aged 18-30. Thanks to the collaboration with the Fondazione Mondo Digitale and other Italian partners, the project will provide schools with the opportunity to help older students reinforce their competences and acquire the necessary mentality to fully exploit the new forms of digital economy.

Programme

All content has been developed by Free Formers in collaboration with the University College of London Team “Educate.” The project entails a 4-hour mini-course dedicated to strengthening digital and transversal skills, the very skills that companies throughout Europe indicate are missing in the current workforce.

  • INNOVATION

    Employing innovation to find solutions to life and work problems. Participants use the design thinking methodology to generate ideas, identify answers, design technological solutions and prototype apps.
  • SOCIAL MARKETING

What is social marketing? What professional opportunities are provided in the new era of social networks? During the course, participants will be introduced to the key concepts of on-line marketing: objectives, audiences, strategies, management and analysis of data.

  • WEB PRESENCE

Participants learn to understand the importance of managing on-line presence (both personal and company). During the course, participants will design a website and learn about techniques and tools to improve indexing and user experience.

  • CYBER SECURITY

Advice to stay safe on-line! During the course, participants will become more aware of on-line risks. Videos and practical exercises will be used to introduce them to the main defence tools against cyber-attacks.

The Free Formers Team is working on the development of two new modules dedicated to artificial intelligence and big data that will shortly be available.

LEARNING OUTCOMES

All the workshops are designed to help young men and women acquire greater trust in their own means and allow them to understand the trends of the 4.0 labour market. After every educational session, participants feel stimulated, curious, informed and motivated to employ their new knowledge in their personal and professional lives. Moreover, they are more aware of the impact that this knowledge will have on employment or university choices. They will be inspired to go on-line and learn more.

Following the face to face education, participants will complete an on-line course evaluation questionnaire and receive and attendance certificate that can be downloaded and shared on-line. Each participant will also receive (via e-mail) a competences profile to better understand their strengths, areas that require improvement, suggestions and practical resources for betterment.

FIGURES

Throughout 2019, the Fondazione Mondo Digitale will provide these courses to 6500 young men and women in Italy, especially high school students in their final years, through a team of over 25 coaches all around Italy.

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