Job Digital Lab: local event in Bologna
Job Digital Lab, the programme developed by Fondazione Mondo Digitale and ING Italia, arrives in Bologna in collaboration with the local Chamber of Commerce. The on-line event is dedicated to digital strategies for promoting the brand and reputation of SMEs. During the course, participants will be introduced to local success cases.
AGENDA
14.30 – Welcome
- Franco Baraldi, Director, Bologna Chamber of Commerce
- Silvia Colombo, Head of External Communication & CSR, ING Italia
- Mirta Michilli, Director General, Fondazione Mondo Digitale
14.45 – Work Session, Q&A and Success Stories
- How to Build and Maintain Brand & Web Reputation
- Authoritative Communication: tone of Voice and coherence
- Indispensable Tools: website, SEO, social Platforms
- Treatment of personal data and company reputation: privacy and cookie policy as per legislation
with Susanna Bulgheroni, Fondazione Mondo Digitale Coach and the success stories of Gino Fabbri, Salumeria Simoni, and Centergross.
16.30 – End of works
