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Communicating On-line to Strengthen Brand Reputation

Job Digital Lab

Communicating On-line to Strengthen Brand Reputation

Communicating On-line to Strengthen Brand Reputation

Job Digital Lab: local event in Bologna

Job Digital Lab, the programme developed by Fondazione Mondo Digitale and ING Italia, arrives in Bologna in collaboration with the local Chamber of Commerce.  The on-line event is dedicated to digital strategies for promoting the brand and reputation of SMEs. During the course, participants will be introduced to local success cases. 

 

AGENDA

14.30 – Welcome

  • Franco Baraldi, Director, Bologna Chamber of Commerce
  • Silvia Colombo, Head of External Communication & CSR, ING Italia  
  • Mirta Michilli, Director General, Fondazione Mondo Digitale

14.45 – Work Session, Q&A and Success Stories

  • How to Build and Maintain Brand & Web Reputation
  • Authoritative Communication: tone of Voice and coherence
  • Indispensable Tools: website, SEO, social Platforms
  • Treatment of personal data and company reputation: privacy and cookie policy as per legislation

with Susanna Bulgheroni, Fondazione Mondo Digitale Coach and the success stories of Gino Fabbri, Salumeria Simoni, and Centergross.

16.30 – End of works

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