"I always try to dedicate 20% of my time to the free diffusion of issues related to technology and social media. Since I have returned from my experience in America at the Singularity University, I have regularly organised free events to promote these issues. And it is a pleasure to have been selected by Facebook and the Fondazione Mondo Digitale for this beautiful project to help women to better take advantage of social media."
Luca La Mesa is the coach of the training programme that will be held in Rome on Saturday for Project She Means Business, the Facebook Programme implemented in Italy in collaboration with the Fondazione Mondo Digitale to promote female enterprise.
#SheMeansBusiness Italy
Rome Training Session
Jan. 20, 2018 . 10 am – 1 pm
Istituto Pantheon Design & Technology
Via delle fornaci 157 (Auditorium entrance)
PROGRAMME
9.30 am| PARTICIPANT REGISTRATION
10.00 am | WELCOME ADDRESS
Istituto Pantheon Design & Technology
10.05 am | PRESENTATION OF THE FONDAZIONE MONDO DIGITALE AND THE #SHEMEANSBUSINESS PROGRAMME
Francesca Meini, Project Manager #SheMeansBusiness, Fondazione Mondo Digitale
10.10 am | TRAINING #SHEMEANSBUSINESS
Facebook Pages and Management Tools
•Creating and Updating a Company Facebook Page
•Mastering Management Tools
•Insight
•Call to action
•Creating a Post
Efficient Content
•Identification of Targets
•Text Rules
•Images
•Creative Tools
•Facebook and Instagram
12.00 am | PRESENTATION of CASE HISTORIES
12.45 am | END OF EVENT & NETWORKING
Who is Luca La Mesa?
Luca La Mesa, the President of Procter&Gamble Alumni Italy, received an award from P&G Alumni Global as one of the most meritorious “40 under-40s” around the world. He is a Singularity University Ambassador and a SingularityU Italy Investor. Luca was also selected for the Hive Global Leaders Program @HARVARD 2016.
Luca La Mesa is specialised in advanced social media strategy and his clients include: AS Roma | Francesco Totti #MioCapitano, Francesca Piccinini #ConLeAzzurre (viral campaign on Twitter Italy, October 2014), Superbike SBK World Championship, Pirelli, FENDI, Rio de Janeiro 2016 Olympics (CONI), Italian Volleyball Federation, Italian BNL Open, Cornetto Algida, Dove, Winner Taco, Mediaset, La7, and the Digital Committee for Matteo Renzi. He is a Professor of Marketing & Social Media at universities in Italy and abroad, as well as a Top Teacher at the Ninja Academy. He has won the Wind Startup Award as a mentor for two years in a row.
