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University Enterprise

University Enterprise

University Enterprise

"I firmly believe, especially in times like these, that it is fundamental to provide women with courage and trust through the examples of those who, pursuing their dreams, have started a successful entrepreneurial business. In fact, an entrepreneurial activity requires dedication and a touch of madness to drive us to believe in our projects and look beyond the short term.”

 

Coach Federica De Cesare is in Naples, today, to host a new training session for #SheMeansBusiness, the Facebook programme that promotes women in enterprise, implemented in Italy in collaboration with the Fondazione Mondo Digitale. Today’s session is dedicated to 170 young female students at the Università degli Studi Suor Orsola Benincasa.  

 

#SheMeansBusiness Italy
Naples - March 23, 2018 – 2:30-5:30 pm
Università degli Studi di Napoli Suor Orsola Benincasa
Corso Vittorio Emanuele, 242

 

  PROGRAMME

 

2.30 pm | PARTICIPANT REGISTRATION

 

3.00 pm | WELCOME ADDRESS

 

3.05 pm | PRESENTATION OF THE FONDAZIONE MONDO DIGITALE AND THE #SHEMEANSBUSINESS PROGRAMME

Federica De Cesare, #SheMeansBusiness Coach in Campania

 

3.10 pm | #SHEMEANSBUSINESS TRAINING SESSION

Facebook Pages and Management Tools

•Creating and updating company Facebook pages

•Learning to use management tools

•Facebook Advertising and Insight

•Creating posts and calls-to-action

 

Efficient Content

•Identifying targets

•Rules for text

•Creative tools

•Facebook and Instagram: main differences

 

5.15 pm | END AND NETWORKING

 

 

Who is Federica De Cesare?

Federica is a digital consultant for small firms, but also works as a reporter and radio news reader for a Roman radio station. Her interest in social media is the result of a series of different educational and professional activities, from working in press and press offices to graphics, web design and video editing. Federica continues to study, as well as working and teaching, and has recently begun an Executive Course in Social Media Marketing and Digital Communication.

 

 

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