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Family Tradition

Family Tradition

Family Tradition

“Each jewel, before being boxed, undergoes 30 processes that are necessary to produce a perfect made in Italy jewel. The 24K gold-plated bronze jewels undergo a process of cataphoresis in nanoceramics that preserve their colour and brilliance over time.”

 

Francesca Bianchi, 30 years old, is one a young entrepreneur who inspired 60 other women from Arezzo who participated in a She Means Business training session at the Arezzo-Siena Chamber of Commerce [see news: Creative Promotions].

 

An enthusiastic designer, Francesca started working in the family goldwork business until, in 2009, she created her own brand. Her jewels mould innovation and tradition, explains Francesca Meini [@Francy_fmd], who coordinates the global Facebook Programme for women in enterprise in Italy.

 

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