Job Digital Lab with ING Italia: Chiara’s entrepreneurial contaminations
"Participating in the Start Up Lab allowed me to get in touch with other women who were in the project. Contaminations are always generative. They increase the value of a project and always prove to add up to more than the individual parts. Chiara Mazza, from Rome, participated in the training course to help women develop entrepreneurial projects, organised by Job Digital Lab.
With the help of Nicoletta Vulpetti, a true lover of identity stories, the second edition of Job Digital Lab, the educational programme developed with ING Italia, presents the stories of the protagonists of personal and community change.
There once were a journalist, a tourist guide, a sommelier, a copywriter, a law student, a book seller, a gourmet and a mysterious lover of Rome and they were all united by their curiosity about the Eternal City. The story of Il Talento di Roma – Rome’s Talent begins here.
I work as a ghost writer for cinema and literature. My job is to hide and maybe that is why I suddenly felt the need to put my name on a project.
Indeed, “Rome’s Talent” begins as the need to name things, to change the narration about our city and promote its beauty – always tottering between architectural wonders and endemic defects – to residents and foreigners.
Rome is not a city-museum. It is multi-faceted. The entire city is interesting, not just the postcard points that are crammed into a three-day organised tour.
To change its narration, we will speak about places of art, books, movies, shows and events but also people, associations and initiatives that aims to improve the city day after day.
We will speak about craftsmen, professional categories and enterprises, trying to understand how they operate and enliven the local communities, as well as what can be done to drive improvement, thanks to the ideas of participants.
It’s a collective project that is based on digital tools, but also has a physical dimension.
We want to be hybrid and the times allow it … from websites to Instagram and newsletters as well as a physical office where we can meet the people who wish to tell us about their projects and ideas.
Participating in the Start Up Lab allowed me to get in touch with other women who were in the project. Contaminations are always generative. They increase the value of a project and always prove to add up to more than the individual parts.
It’s a work-in-progress, but our direction is clear. We want citizens t fall back in love with Rome, a city that never stops changing and innovating its 2000-year-old material that makes it one of the cities most steeped in history and humanity around the world.