Nicoletta Vulpetti on Job Digital Lab with Giulia Valacchi’s story.
"At 18, after graduating, I wanted to escape from Siena, so I landed in Rome and then, with a degree in economics in my pocket, I set out: first to Lisbon and then to Geneva. In Geneva, I worked as an economic statistician for WIPO , a UN agency. Then, at 30, I decided to return to where I felt at home." Thus begins the story of Giulia Valacchi, a young Sienese entrepreneur. When she decided to return home, her return was not a step backwards, but rather it was the beginning of a new entrepreneurial chapter. She was now the protagonist of the economic and cultural fabric of Siena with Polaroad: an idea that combines love for the area and a passion for instant photography. Digital tools allowed her to reach an audience interested in rediscovering these interests.