Job Digital Lab: tomorrow’s session with Giusi Messina
How do you choose an effective name for a product or service? How do you build a brand identity that resonates with your audience? And how can artificial intelligence support strategic decision-making without replacing human oversight?
These are some of the questions at the heart of the webinar “Brand AI: grow your brand with artificial intelligence”, scheduled for Tuesday 9 June, from 5pm to 6pm, as part of Job Digital Lab, the project promoted by the Fondazione Mondo Digitale ETS in collaboration with ING Italia.
The session offers a practical and concrete approach to the use of AI in branding and marketing processes. Under the guidance of trainer Giusi Messina, participants will discover how to use digital tools to analyse positioning scenarios, generate ideas, evaluate market opportunities and develop initial brand identity concepts.
During the webinar, three aspects will be explored in particular:
- the creation of naming, claims and brand identities as decision-making prototypes;
- the construction of strategic funnels to guide business decisions;
- the importance of human oversight, to understand the limits of artificial intelligence and retain responsibility for final decisions.
The session is designed for those who wish to understand how to integrate AI into marketing processes in a conscious, strategic and growth-oriented manner, without sacrificing people’s vision, creativity and critical thinking.
The trainer
Naturally enthusiastic, Giusi Messina specialises in Economics and Business Management and holds a Master’s degree in Management, Economics, Leadership and Digital Skills from Il Sole 24 Ore Business School. Her journey in the digital world began very early: at the age of 14, she was already creating and managing websites for celebrities. After university, she won a scholarship for the project “Made in Italy: digital excellence”, promoted by Google Italy in partnership with Unioncamere, and worked as a digital strategist at the Agrigento Chamber of Commerce. She was subsequently selected by Google Italy as project manager for the digitalisation project of the Valley of the Temples Archaeological and Landscape Park. A speaker at conferences, a lecturer in social media marketing and former regional representative for Google’s “Crescere in digitale” project, she now works as a freelance brand advisor and digital marketing specialist at a communications firm in Palermo and provides consultancy and training services for companies and start-ups.
