"I decided to participate in She Means Business because, as a woman, I believe it is beautiful to help other women achieve their dreams and promote their business on-line.” Today, in Palermo, Giusi Messina, Brand Advisor and Digital Marketing Specialist, will host the first training session in Sicily for #SheMeansBusiness, the Facebook programme that promotes women in enterprise. The project is implemented in Italy in collaboration with the Fondazione Mondo Digitale.
The women participating in the training session will be welcomed by the President and Secretary of the Chamber of Commerce and Councillor Iolanda Riolo.
WOMEN IN TRAINING
DATA
About one hundred women of different ages and with different experiences will participate in the training event. Nearly half of them are young students who have become interested in self-enterprise thanks to Project Women in Technology, promoted with Costa Crociere. The other half includes women of all ages, up to 55, but only 30% has any entrepreneurial experience. And 13% is looking for a job. Two women are on an internship and two are employees. What’s Giusi’s greatest challenge? Managing to provide concrete answers to 100 such different women, who dream about an entrepreneurial future in different sectors, ranging from clothing to tourism.
#SheMeansBusiness Italy
Palermo, March 21, 2018, 3 – 6 pm
Palermo-Enna Chamber of Commerce
Via Emerico Amari 11
PROGRAMME
3.00 pm| PARTICIPANT REGISTRATION
3.30 pm | WELCOME
- Alessandro Albanese, President, Palermo-Enna Chamber of Commerce
- Guido Barcellona, Secretary General, Palermo-Enna Chamber of Commerce
- Iolanda Riolo, Councillor for Municipal Investment, Innovation and Mobility, City of Palermo
3.45 pm | PRESENTATION OF THE FONDAZIONE MONDO DIGITALE AND THE #SHEMEANSBUSINESS PROGRAMME
- Francesca Meini, Project Coordinator, #SheMeansBusiness, Fondazione Mondo Digitale
4.00 pm | Facebook Training
• Introduction to On-line Marketing
• Developing your business on Facebook
• Creating working content
• Tools and services for creativity
4.45 pm | Instagram Training
• How to create a business on Instagram
• Suggestions on creating a working account
• Promoting your account with stories
• Influencer Marketing
5.30 pm |Witnesses
Daniela Cocco and Angela Pisciotta, Chamber Committee Representatives
5.40 pm | CASE HISTORIES
- Annalisa Riggio, Bookingbility
- Stefania Baio, Be Shopping
- Ornella Spina, Cunzato Sicilian Local Food
Who is Giusi Messina
Enthusiastic by nature, Giusi Messina is specialised in Economics and Enterprise Management with a Masters in “Management - Economics, Leadership and Digital Skills” from the Sole 24 Ore Business School.
Giusi developed her digital approach over the years, starting at age 14, when she developed and managed websites for entertainment personalities.
Just as she was about to leave for Los Angeles, after finishing university, she won a scholarship for Project “Made in Italy: Digital Excellence,” promoted by Google Italy in partnership with Unioncamere. So, she relocated to Agrigento where she worked as a Digital Strategist at the Chamber of Commerce for one year. At the end of the experience, she was selected by Google Italy as a Project Manager for a project to digitalise the Archaeological Park in the Valle dei Templi.
Giusi has been invited as a speaker to various conferences, is a Professor of Social Media Marketing, and is the local coordinator for Google Project “Growing Digital.” She currently works as a freelance Brand Advisor and Digital Marketing Specialist at a communications agency in Palermo and consults for various companies and start-ups.
