From dream to tech career with Samuele Sciacca's style
Charismatic and dynamic, yesterday Samuele Sciacca held the attention of around 60 young students in their third year at the Schiaparelli-Gramsci high school in Milan. The event From dream to tech career. Samuele's journey, part of Milan Digital Week, was a valuable opportunity to inspire young people to pursue their dreams and turn them into life and work projects.
This inspiration is in line with the spirit of Job Digital Lab, the project that the Fondazione Mondo Digitale is promoting again in 2025-2026 together with ING Italia. Inspiring people to use technology for their professional growth, while respecting their uniqueness and sense of purpose, is one of the focuses of the sixth edition.
Samuele, between jokes and anecdotes, explained the principles behind a good business idea and recounted how, over the years, he has been able to develop his passion for video games and turn it into a job. The young developer founded Dinobros, a company that uses pixel art for video games capable of conveying messages, often social ones. Among the brands he has collaborated with over the years are Lavazza, Molisana, Amazon and Mediaset. “Designing video games is not just entertainment,” he added, “it is one of the most powerful marketing levers for generating contacts and engagement with people.” He also mentioned a video game designed with Google to help recognise fake news, another designed for visually impaired people linked to the television programme ‘Tu sì que vales’, and the surreal ‘Al Bano Dinos’, featuring a caveman version of Al Bano Carrisi, played by over 800,000 people. Samuele recalled, among others, the case of Chiara Ferragni's game, which attracted hundreds of thousands of users, and the gaming experience created with Amazon to launch the television series ‘LOL’. During the meeting, he sent a strong and clear message: ‘Regardless of what you want to do, you must always be entrepreneurs of yourselves’, encouraging students to learn the basic tools, but also to experiment, using artificial intelligence only as a starting point. ‘Don't unlearn practical things by thinking you can resort to ChatGpt, rather create a project with artificial intelligence but then intervene to modify it and make it unique’. Samuele highlighted the importance of spending time on things that seem useless but are fundamental to structuring one's identity, such as learning new tools ‘just for fun’ and choosing jobs just to see if they are right for us. Speaking about his experience, he also highlighted the importance of personal branding: from a very young age, Samuele created his own digital space, starting with a personal website with a domain name.
Following the common thread, Manuela Desiderio, Head of Brand and Marketing at ING Italia, presented the Gamindo initiative: ‘ING has made a game available to help people defend themselves against digital scams by learning to recognise them,’ she said, "a Pac-Man that escapes monsters by answering questions about cybersecurity. This way, even a boring topic becomes a source of fun.".
The session ended with a practical workshop: the students created a no-code video game. Sciacca generated the graphics with AI and used the Construct programme to animate the game based on the students' ideas. The young people put themselves to the test and then continued programming independently.
The story is by Onelia Onorati, press office
